Professor Blind and IPlytics CEO Tim Pohlmann were invited speakers at the first EU Conference On Standards: Your Innovation Bridge hosted and organized by CEN/CENELEC in Brussels. The goal of the conference was bringing together experts from industry, research and policy organizations to explore and discuss the role of standards and patents in research and innovation. Several speakers presented their experiences in linking the patent and standard world to show how each one is benefiting from the other. Professor Blind Chairman of CEN-CENELEC STAIR, moderated Breakout Session 4 Horizon2020 and discussed how standards and innovation relate in the closing expert panel. The discussions revealed that standards and patents are two different tools with different goals and strengths. Knowing when to use which is key in understanding how to monetise research and development expenditures. In this regard IPlytics CEO Tim Pohlmann held a presentation on the topic: “Understanding the Interplay of Patents & Standards to Leverage Market Potential“.
In the follow-up panel discussion Ged Owens from the European Patent Office and Laurent Tonnelier from mobilead discussed with Tim Pohlmann the future perspectives on the interplay of IPR and standards. Pohlmann’s presentation revealed that patents and standards more and more overlap. In this regard the number of standard essential patents has not only been increasing, but develops to be relevant for sectors beyond information and communication technologies (ICT). In view of the industry 4.0 (Internet of Things), companies are more and more challenged by critical technology investment decisions that concern standards and patents at the same time. In order to make the right technology investment decisions, an innovative company needs to identify which technologies will be relevant in the future, which technologies are protected by intellectual property rights and which standards or specifications are to be adopted. In this regard Laurent Tonnelier stated that “standard setting initiatives are mirrors of how technology will look like in the future. Very often companies participate in standard setting projects that are unrelated from their todays core businesses. This interest in developing a standard reflects a company’s interest in future technologies and related product markets.” Ged Owens further noted that “patenting and standardization are both tools to foster innovation”.
IPlytics is a Berlin based company that offers an online based patent analytics platform tool to analyze market developments, technology trends and a company’s competitive position for patenting and standardization. IPlytics Platform integrates patent analysis, patent valuations, patent mapping, patent landscaping and a mapping of technology standards and products, such as an identification of standard essential patents, patent licensing terms or patent pools. IPlytics Platform helps companies making the right R&D investment decisions by providing actionable and trustworthy insights on relevant IP assets.